About Me

I lead Flowco’s in-house creative department, overseeing brand strategy, campaign development, content, and design across the organization. From video production and animation to website development, SEO, and social media, I manage a multidisciplinary team focused on delivering cohesive, high-impact storytelling.

I spearheaded the redesign of the Flogistix website and led the full build of the Flowco site—both optimized for SEO and lead generation. I also launched internal Creative Workshops and a quarterly reporting system to align cross-functional teams and track performance.

Two standout projects include our NYSE IPO launch, where my team created over 100 assets in three days—including content displayed in Times Square and Silicon Valley—and the Vapor Recovery Showdown campaign, which I wrote and directed. The campaign earned two Platinum Hermes Creative Awards in 2025 and marked Flowco’s first national in-house commercial effort.

At the core, my role blends strategy and execution—driving growth, shaping brand identity, and building creative systems that scale.

At Moon Era Films, I lead a passionate team of creatives dedicated to telling emotionally resonant stories. I’ve written and directed three short films, with our first public release selected by multiple festivals—including the deadCenter Film Festival (Academy Award® Qualifying) and Cannes Indie Shorts, where we were named a semifinalist. Our latest project, Dream House, explores themes of trauma, foster care, and healing. I’m proud of the stories we’re bringing to life—and of the community we’ve built around them.

At Flogistix, I served as Product Manager and Lead UI/UX Designer for Flux, a SCADA platform focused on real-time diagnostics and emissions monitoring. I led product design, collaborated with engineering, and transitioned the team from Adobe XD to Figma to build a scalable design system. I also contributed at the executive level—creating video content, shaping brand standards, and launching internal creative initiatives. This work revealed a gap in creative leadership and ultimately led to my move into a full-time creative and marketing role.

At Zero Gravity Labs, I led all departments—design, development, marketing, and storytelling—while driving our Web3 strategy and brand vision. I built a community of over 20,000 Discord members in under four months, led the creation of 100+ original characters, and launched a novel series to expand our narrative world. While momentum was strong, the 2022 Web3 market crash halted our progress. Still, the experience deepened my skills in brand-building, creative leadership, and emerging tech strategy.

As Co-Founder and Head of Product & Creative at The Voca App, I helped raise $500K in angel funding, led the product vision, and built cross-functional teams across design, development, and marketing. I managed the full product roadmap, oversaw UI/UX, and established our Figma-based design system from scratch. While we launched to the App Store after ten months, a lack of runway for GTM efforts led to the project winding down. The experience taught me the importance of MVP focus, disciplined timelines, and go-to-market alignment in early-stage product development.

At Saxum, I supported web development for a range of clients—handling QA, copywriting, and cross-team project coordination. I built sites across CMS platforms like WordPress, Webflow, Squarespace, and SpaceCraft, and it was here I first began working in Webflow—an experience that sparked my long-term passion for web design and digital strategy.

At Monscierge, I supported the Apple TV software team through QA and product development, while helping refine project management processes to improve collaboration. This role was my entry point into the world of product—where I gained hands-on experience in design, scope management, and agile workflows, laying the foundation for my future in product and UX.