The Voca App - Content Creator Startup
As Co-Founder and Product Lead of The Voca App, I helped build and launch a mobile platform for content creators, leading product development, UX design, investor pitching, and go-to-market strategy.
The goal behind Voca was to bridge the gap between creators and their communities—not just by enabling interaction, but by helping creators monetize their time directly through meaningful, one-on-one calls.
Our challenge was to design and launch an entirely new platform in a fast-moving creator economy, with limited resources and an ambitious six-month timeline. As a founding team, we had to:
- Validate the concept with creators
- Define a strong visual and product identity
- Build a user-friendly experience across iOS and web
- And navigate a successful go-to-market strategy under tight financial and bandwidth constraints
- Co-created business plan and pitch decks used to raise $500K in angel investment
- Defined platform functionality, monetization model, and creator experience flow
- Built full design system in Figma, including component library, UX patterns, and responsive layouts
- Collaborated with a small team of designers to develop wireframes, user flows, and high-fidelity UI
- Designed onboarding, creator dashboards, scheduling tools, and call interfaces
- Led creative direction for Voca’s brand—logo, typography, color system, tone of voice, and marketing assets
- Created branded decks for investors, partners, and early creator outreach
- Designed website and App Store visuals for product launch
- Worked with cross-functional teams to build GTM plan
- Wrote messaging, directed launch content, and built key visuals for website and creator acquisition
- Managed content production for social, investor updates, and community building
- Launched 4 months behind schedule due to expanded scope
- GTM efforts lacked focused support, and with limited runway, we couldn’t pivot post-launch
- Learned invaluable lessons in MVP prioritization, stakeholder alignment, and launch planning under pressure
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