Flowco Career Curriculum Design – Creative & Marketing
Created the first structured career development program for Flowco’s in-house creative and marketing teams. Developed custom growth tracks, hosted team workshops, and brought my team to industry conferences like Figma’s Config to inspire learning and leadership.
As Flowco transitioned from outsourced to in-house creative and marketing—and merged multiple companies into a single brand—there was no clear structure for internal team growth, role clarity, or cross-company collaboration. I led the initiative to build a tailored, scalable curriculum for both Creative and Marketing, while also aligning legacy marketing teams across the subsidiaries under one unified creative foundation.
Phase 1: Foundation & Structure
- Audited skillsets, workflows, and performance expectations across Creative and Marketing.
- Researched industry benchmarks to inform a tiered career framework.
- Defined level expectations across hybrid roles (e.g., Content Creator → Sr. Content Creator → Lead).
Phase 2: Curriculum Development
- Built two distinct learning tracks:
- Creative Track: Design Fundamentals → Brand Systems → Campaign Execution → Cross-functional Collaboration → Creative Leadership
- Marketing Track: Marketing Foundations → Digital Strategy → Campaign Development → Channel Optimization → Strategic Leadership
- Integrated a blend of formal learning (certifications, online courses) and informal training (internal workshops, YouTube series, mentorship).
Phase 3: Tools & Resources
- Built centralized learning hubs in Confluence with templates, goal-tracking tools, and resource libraries.
- Integrated key tools (Figma, Webflow, Canva, Adobe) into structured learning paths.
- Created onboarding guides and scalable internship growth plans.
Phase 4: Real-World Learning & Conference Integration
- Brought the Creative team to Config 2024 (Figma’s annual conference) to absorb best practices and apply new Figma features directly to internal systems.
- Sponsored Marketing team attendance at a strategy-focused marketing conference to bring modern techniques back into our GTM planning.
- Embedded these insights into both curriculum design and real-world team development.
Phase 5: Cross-Company Creative Alignment
- Collaborated with department heads across the legacy marketing teams from all merged subsidiaries.
- Led the alignment of creative standards, tools, and processes across all Flowco marketing groups.
- Established a shared creative foundation for quality control, brand consistency, and cohesive execution across all teams post-IPO.
