Flowco Brand Identity & Guidelines
Led the development of Flowco’s brand identity post-merger, creating the logo system, color palette, Figma libraries, design templates, and brand guidelines. Oversaw rollout across digital platforms, marketing, and corporate assets.
Flowco needed a future-forward brand system that could unify legacy brands and position the company as a technology leader in natural gas and production solutions. I was tasked by our CEO to design this brand from scratch—balancing innovation, clarity, and scalability—while also driving internal adoption and creative consistency across all verticals.
- Created logo and full visual identity (color, typography, iconography, spacing rules)
- Wrote and designed the official brand guidelines in collaboration with marketing
- Built a centralized, searchable Figma Brand Library for creative and marketing teams
- Designed and implemented Flowco’s web UI standards
- Integrated brand visuals, animations, and messaging into the new Flowco website
- Led all visual creative execution from homepage through subpages
- Researched and selected the company-wide brand management platform
- Designed and distributed company-wide Figma Slides presentation templates
- Oversaw logo animation and motion graphics tied to the brand’s digital debut
- Edited and coordinated high-level corporate videography to match brand tone
- Ensured rollout across website, social, print, and investor materials
- Unified four companies under a single, scalable brand identity
- Enabled faster brand adoption via consistent tooling, templates, and guidelines
- Strengthened Flowco’s brand perception ahead of IPO launch
- Improved design efficiency and quality across creative, marketing, and executive assets
- Elevated Flowco’s digital presence through thoughtful web UI/UX, motion design, and corporate video
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