Flux - Remote Monitoring & Emissions Management Platform

As Product Manager and Lead Designer, I revamped the UX for Flux, our flagship emissions tracking software. I drove roadmap strategy, conducted user research, and launched key features like the Emissions Calculator—all contributing to increased adoption.

Year

2023 - 2024

Role

Product Manager, Lead UI/UX Designer

Overview / Challenge

Flux was built to help upstream and midstream operators remotely monitor their equipment and reduce emissions. But its original interface was clunky, inconsistent, and difficult to scale. The challenge was to:

  • Redesign the platform’s UI/UX to make it more intuitive and modern
  • Align it with our new design system
  • And build a feature roadmap that addressed both operational and emissions management priorities—while increasing user adoption and stakeholder trust

With limited analytics in place, we also needed to set up a system for usage insights, qualitative feedback, and feature validation from the ground up.

Process

  • Stakeholder Alignment & Field Research
    • Collaborated with engineering, product leadership, and executives to define product goals
    • Traveled on-site to gather direct feedback from field technicians, facility engineers, and operations leads
    • Conducted internal user surveys to identify friction points, feature needs, and long-term opportunities
  • UI/UX Redesign
    • Led a full overhaul of the platform interface, integrating the new Flogistix design system as it was being built
    • Focused on simplifying data hierarchies, increasing navigational clarity, and improving dashboard usability
  • Analytics & Feedback Integration
    • Worked with leadership to implement Pendo, establishing the platform’s first analytics capability
    • Set up behavior tracking, feature usage reports, and in-app feedback tools to inform product decisions
  • Feature Roadmapping & Execution
    • Drove roadmap prioritization and sprint planning
    • Designed and shipped a variety of high-impact features, including the Emissions Calculator—a tool that calculates vapor recovery efficiency and CO₂e avoided, with a detailed molecular composition breakdown
  • Transition to Creative
    • After helping build the foundation of the product and analytics pipeline, I transitioned into leading the creative department—but left behind a fully functioning, scalable UX foundation for the product team
  • Outcomes / Impact

  • Redesigned and modernized the entire Flux UI/UX, aligning it with the newly implemented Flogistix design system
  • Implemented Pendo, enabling user analytics and feedback for the first time in the product’s history, recording 30,000+ user views within the first 60 days of implementation
  • Drove an increase in user satisfaction and adoption through improved usability and feature rollout
  • Designed and launched the Emissions Calculator, a key emissions management tool showing avoided CO₂e and detailed vapor breakdowns
  • Facilitated cross-functional alignment with engineering, leadership, and field users through ongoing research and collaboration
  • Continued supporting Flux’s go-to-market strategy from the creative team—developing educational content like the Flux 101 video, integrating the product into major campaigns (e.g. Vapor Recovery Showdown), and producing podcast episodes downloaded in 20+ countries, amplifying awareness and thought leadership
  • Deck Link

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